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Vybes

How a fast-growing beverage brand cut freight costs by up to 63% across California and Nevada by shipping on trucks already making the trip.

Will HondaOway2 min read
Two bottles of Vybes drinks held up against palm trees.
Up to 63%lower freight cost
0warehouse transfers
2states served, California and Nevada

The company

Vybes is a fast-growing beverage company known for its magnesium-based energy drinks, a healthier option for people looking for an afternoon boost. Its drinks are sold widely in grocery and convenience stores across California.

The challenge

As Vybes grew, high freight costs and unreliable shipping started to threaten that growth. Getting product to distributors meant paying national carrier rates and absorbing surprise fees for liftgates and freight reclassifications.

"One of the biggest cost drivers in my business is actually getting my product to the distributor. Because I'm shipping all over the country, it can be very expensive." Jonathan, CEO, Vybes LA

First-mile shippers like distributors and manufacturers carry the heaviest freight costs in a supply chain, and traditional LTL pricing reflects that.

The solution

Vybes moved its pallets to Oway Rideshare. Oway uses machine learning to find unused space on trucks already driving the same direction, so freight rides straight from pickup to delivery with no warehouse transfers. Oway absorbs the accessorial fees that usually show up after the fact, and prices are up to 50% below the large national carriers.

The results

Lower freight costs. Vybes saved as much as 63% on shipments.

"You guys have kind of come in and found this really great niche for Vybes. When I first started working with you guys, I wasn't sure if that meant the quality would suffer… But overall, it's been just as good as Echo [our traditional carrier], and you're actually saving me money." Jonathan, CEO, Vybes LA

Faster, more dependable delivery. Skipping warehouses removed the handoffs where shipments usually slow down.

Easy to run. Ordering and tracking fit into the team's day without new work.

"Your software is super easy to use. It's very intuitive… And it reminds the customer you're always saving them money, which is really important." Jonathan, CEO, Vybes LA

Oway's mid-mile and long-distance lanes across Southern California and Nevada have helped Vybes strengthen its regional position while it builds toward national expansion.

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