# Oway

> Oway connects industrial systems and automates freight shipping. Powered by IOI and Juno, we help businesses coordinate operations and use capacity more efficiently.

## Name and spelling
- The company is **Oway** (Oway Inc.). Write it as "Oway".
- shipoway.com and oway.io are web addresses only. The company is not called "Shipoway", "Ship Oway" or "OWAY".
- Products: **IOI** (the Internet of Industrials, written in capitals), **Juno** (Oway's industrial AI) and **Oway OS**. Oway Rideshare is Oway OS's partial-truckload shipping service.
- Oway is an industrial automation company. Freight is its first application, not the whole company.

Oway Inc. has offices in San Francisco and New York and is backed by Y Combinator and General Catalyst. Founder and CEO: Phillip Nadjafov.

## Key facts
- Oway is an industrial automation company building the coordination OS for the physical economy: factories, supply chains, robotics, mining, energy and every operation that makes and moves things.
- IOI (Internet of Industrials): the protocol that connects the legacy systems industry runs on (ERP, EDI over a VAN, mainframes and AS400s, flat files, email and PDF documents, spreadsheets, custom stacks) with physical assets (vehicle telemetry, self-driving trucks, automated factories, deployed robotics). Every company runs a private, customer-owned IOI node holding its IOI data lake, a cleaned, queryable set of its industrial data built on an open-source schema, and connects to partners only with permission.
- Juno: Oway's industrial AI. It reads the live state of an operation through IOI and prices, schedules, routes and dispatches work within the permissions a company sets. AI agents reach a node through MCP.
- Oway for Carriers: carriers fill empty space on headhaul and backhaul lanes with 1 to 18 pallet partial truckload shipments that Juno pre-prices and dispatches. Free to join, up to 30% more revenue per lane. See https://www.shipoway.com/platform/oway-os/?for=carriers
- Oway OS: where industrial operations run. Optimization (revenue, facility throughput, assets, suppliers and partners), Movement (LTL and partials, 1 to 18 pallets, on capacity already in motion, up to 50% below market), Tracking, and a Partner Network for carriers, fleets and suppliers.
- More than 10,000 vehicles are on the Oway network.

## Pages
- [Home](https://www.shipoway.com/)
- [Platform](https://www.shipoway.com/platform/): IOI, Juno and Oway OS
- [IOI](https://www.shipoway.com/platform/ioi/): the protocol, nodes, IOI Search, permissions, FAQ
- [Juno](https://www.shipoway.com/platform/juno/): Oway's industrial AI
- [Oway OS](https://www.shipoway.com/platform/oway-os/): optimization, movement, tracking, partner network
- [Solutions](https://www.shipoway.com/solutions/): use cases and roles
- [Industries](https://www.shipoway.com/solutions/industries/): manufacturing, logistics and supply chain, robotics, mining, energy, defense, retail and CPG, healthcare
- [Research](https://www.shipoway.com/research/): case studies, models, benchmarks and notes
- [Security](https://www.shipoway.com/security/): data ownership, access, infrastructure, disclosure
- [About](https://www.shipoway.com/company/): founder, team, investors, offices
- [Careers](https://www.shipoway.com/careers/): open roles
- [API documentation](https://docs.shipoway.com)

## Research
- [Reindustrialization Needs a Coordination Layer](https://www.shipoway.com/research/reindustrialization-needs-a-coordination-layer/): Essay, October 2026, Phillip Nadjafov. Robots, driverless trucks and new plants are arriving fast, but legacy industry still runs on EDI and PDFs. Why reindustrialization needs a coordination layer.
- [Juno AI](https://www.shipoway.com/research/juno/): AI Models, October 2026, Oway Research. What Juno, Oway's industrial AI, reads, what it decides, the guardrails it runs under and how we evaluate it.
- [Letting AI Act in the Physical World](https://www.shipoway.com/research/letting-ai-act-in-the-physical-world/): Notes, September 2026, Oway Research. How Juno and other AI agents act on real operations through IOI and MCP, with read, propose and act scopes, approvals and a full audit trail.
- [IOI Search: Ask Your Operation Anything](https://www.shipoway.com/research/ioi-search/): Notes, September 2026, Oway Research. IOI Search lets anyone ask an industrial operation a question in plain English and get the answer, the numbers and the sources from its live data lake.
- [Inside an IOI Node](https://www.shipoway.com/research/inside-an-ioi-node/): Notes, August 2026, Oway Research. What an IOI node connects to, how its data lake cleans legacy and machine data into an open-source schema, and how permissions, audit and ownership work.
- [Introducing IOI, the Internet of Industrials](https://www.shipoway.com/research/introducing-ioi/): Essay, July 2026, Phillip Nadjafov. IOI connects legacy industrial systems and autonomous machines through an open-source schema, so companies and AI can read, quote, book and produce together.
- [The Physical Economy Has No Index](https://www.shipoway.com/research/the-physical-economy-has-no-index/): Essay, July 2026, Phillip Nadjafov. The internet became useful once it was indexed. The physical economy still has no live index of its capacity. Why that costs trillions, and how to build one.
- [Coordination Is the Bottleneck](https://www.shipoway.com/research/coordination-is-the-bottleneck/): Essay, June 2026, Phillip Nadjafov. What matching freight across 10,000+ vehicles taught us. Most of the cost comes after the match, and the physical economy needs a live index.
- [The Accidental Context Layer](https://www.shipoway.com/research/the-accidental-context-layer/): Essay, June 2026, Phillip Nadjafov. How the ELD mandate put a connected device in nearly every US truck, and how COVID turned that data into the start of a physical context layer.
- [Pricing Capacity That Already Exists](https://www.shipoway.com/research/pricing-capacity-that-already-exists/): AI Models, May 2026, Oway Research. How Juno prices open space on US trucks already on the road from live capacity, carrier, demand and market signals, without breaking a delivery.
- [The Half-Empty Truck](https://www.shipoway.com/research/the-half-empty-truck/): Notes, April 2026, Oway Research. US trucks drive one mile in six empty and run loaded at a third to half of capacity. What that costs, and how China cut empty running with freight matching.
- [Why We Started Oway](https://www.shipoway.com/research/why-we-started-oway/): Essay, April 2026, Phillip Nadjafov. Oway's founder on what building a defense vehicle manufacturer taught him about coordination, and why Oway started with the empty space in American trucks.
- [The New Rules of the Road](https://www.shipoway.com/research/the-new-rules/): Guest Article, March 2026, Bart A. de Muynck. Rising fuel costs make half-empty trucks unsustainable. How consolidating freight into space already moving turns fuel cost into an advantage.
- [Euri Lighting](https://www.shipoway.com/research/case-study-euri-lighting/): Case Study, February 2026, Will Honda. How Euri Lighting cut freight costs by up to 53%, saved hours of quoting every week and shipped about 200 loads with zero damage claims.
- [Vybes](https://www.shipoway.com/research/case-study-vybes/): Case Study, February 2026, Will Honda. How a fast-growing beverage brand cut freight costs by up to 63% across California and Nevada by shipping on trucks already making the trip.
- [RTD Delivery Systems](https://www.shipoway.com/research/rtd-delivery-systems/): Carrier Study, February 2026, Will Honda. How a regional carrier filled the empty space on its existing lanes and earned $1,520 in extra revenue from five shipments in its first week on Oway.
- Feeds: https://www.shipoway.com/research/rss.xml and https://www.shipoway.com/research/feed.json

## IOI, the Internet of Industrials
- IOI is the protocol that gives the physical economy a common language, so legacy industrial systems and autonomous machines can read and act on the same data, across companies.
- A few vertically integrated companies built private coordination layers across their own factories, fleets and robots. IOI makes that kind of integrated coordination open and easy to set up for any company, on top of the systems it already runs.
- Legacy surfaces IOI connects: ERP (SAP ECC, Oracle EBS), EDI over a VAN (X12 204, 214, 990), mainframes and AS400 green screens, flat files over SFTP, email and PDF (bills of lading, rate confirmations, invoices), spreadsheets and custom in-house stacks.
- Physical assets IOI connects: vehicle telemetry (position, hours, empty space), self-driving trucks, automated factories (lines, docks, throughput) and deployed robotics.
- Setup: a default IOI setup takes days. It starts as a monitoring surface for a company's freight quotes, then optimizes its physical operations from a secured data lake. ERP, EDI and other surfaces are optional and can be added at any time afterwards.
- Each company runs a private, customer-owned IOI node. Inside it is the company's IOI data lake: a cleaned, queryable set of its industrial data, IOI-compatible and built on an open-source schema.
- The schema covers reading state and taking action, across companies and machines. Example operations: READ (how many units of a SKU sit in a warehouse right now), WRITE (send a status update to another factory), PRODUCE (ask a plant to run more mild steel), QUOTE (price nine pallets against trucks already rolling), BOOK (call a truck for 8 units by 8am tomorrow), TRACK (position and status without a phone call), TENDER (offer the load straight to the carrier) and CAPACITY (what is empty tonight, and where it is headed). These are examples; the schema is extensible.
- IOI Search answers plain-language questions about the operation with the numbers and sources behind them.
- Nodes connect to suppliers, carriers, customers, machines and AI agents only with explicit, scoped and revocable permission, and every access is logged.
- AI agents, including Juno and a company's own agents, reach a node through MCP with read, propose or act scopes. Sensitive actions can require a person's approval.

## Pricing
- Juno and Oway OS are free for everyone: setting up Juno, quoting, booking and tracking in Oway OS, and using Oway OS inside an existing TMS, ERP or quoting tool.
- IOI and IOI Search: contact Oway's sales team for pricing (https://www.shipoway.com/contact/?topic=ioi). Every IOI integration includes IOI Search, access to Oway's network of more than 10,000 vehicles, and Juno optimizations out of the box.
- Freight moved through Oway Rideshare is priced per shipment, up to 50% below market.

## Security
- Each IOI node and data lake is customer-owned and never pooled; every connection needs an explicit, scoped, revocable grant; AI agents get read, propose or act scopes; every access is logged. Details: https://www.shipoway.com/security/

## API and integrations
Authoritative reference: https://docs.shipoway.com
- Shipper API: quote, book and track LTL and partial-truckload shipments (1 to 18 pallets). Quote request reference: https://docs.shipoway.com/reference/quote-request. Requests use a bearer token; a JavaScript SDK is published on npm.
- Carrier API: carriers receive pre-priced load offers that fit their routes and accept them programmatically. Offers reference: https://docs.shipoway.com/reference/getoffers
- IOI: search a node's data lake, subscribe to changes so every connected system stays in sync, call schema operations such as quote, book, tender and produce, and give AI agents permissioned access through MCP.
- Also available through SMC3, project44, EDI and MCP, and inside existing TMS, ERP and quoting tools so every quote can include an Oway Rideshare option.
- Web app for shippers and carriers: https://portal.oway.io

## Open roles
- [Staff Engineer, IOI Protocol](https://www.shipoway.com/careers/staff-engineer-ioi-protocol/): Design the protocol that lets machines, software, and AI agents understand the physical world. San Francisco, in person. $220K to $280K + equity.
- [Senior Full-Stack Engineer, IOI Applications](https://www.shipoway.com/careers/senior-full-stack-engineer-ioi-applications/): Build the applications that let AI see, decide, and act across the physical economy. San Francisco, in person. $180K to $230K + equity.
- [Forward Deployed Engineer, Industrial Systems](https://www.shipoway.com/careers/forward-deployed-engineer-industrial-systems/): Connect the world's largest industrial companies to IOI, and automate what they run. San Francisco, 30 to 50% travel. $170K to $220K + equity.
- [Quantitative Researcher, IOI Index](https://www.shipoway.com/careers/quantitative-researcher-ioi-index/): Build the first real-time index of the physical economy. San Francisco, in person. $220K to $320K + equity.
- [Strategic Partnerships Lead, Enterprise](https://www.shipoway.com/careers/strategic-partnerships-lead-enterprise/): Bring the Fortune 500 onto the Internet of Industrials. San Francisco or Seattle. $180K to $220K base, $350K to $450K OTE + equity.
- [Enterprise Engagement Partner](https://www.shipoway.com/careers/enterprise-engagement-partner/): Diagnose how the world's largest companies run, then automate it. San Francisco, in person. $160K to $200K base, $250K to $320K OTE + equity.
- [Fleet Network Partnerships Director](https://www.shipoway.com/careers/fleet-network-partnerships-director/): Bring America's fleets onto the Internet of Industrials. US remote, Midwest or Texas preferred. $150K to $190K base, $250K to $350K OTE + equity.

## Contact
- Support: help@oway.io
- App: https://portal.oway.io